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Highlighted Work: Project Case Studies

Weight Wager
Mobile App Design + Web Design, UI/UX

App Concept: Weight Wager is the First Live, National, Smart-Scale Weight Loss Game Show. Imagine, each morning, thousands of American weight loss competitors stepping onto their wireless smart-scales as they sync their weight loss data into a national, real-time Weight Loss Leaderboard. Competitors make a weekly bet on themselves that they will lose weight. Those that go up, pay that bet. Those that go down, win a share of that money.  A witty Health Professional hosts the live-streamed game show while announcing winnings and giving tips on nutrition, weight loss and exercise.

UI UX + Creative Brief: Weight Wager needed an iOS and Android app built, plus Marketing website for this concept. Together, with a team of developers, I designed a concept high fidelity wireframes for all of the 40 apps screens. Then I designed up all 40 screens based on weight loss user personas, using weight loss and exercise imagery to target those personas, as well as an overall dark theme to match current design trends. When the app was done, I designed a fully responsive, HTML 5 marketing webstie for the app itself. I worked hard to decrease the signup and onboarding screens and made sure that the user only accomplishes one obvious feature/utility per screen so user ease of use.
Weight Wager High Fidelity Wireframes: 1st Row Marketing Screens, 2nd Row Signup Screens, 3rd Row User onboarding screens, 4th Row User Game Screens, 5th Row Hamburger Menu

Actual Weight Wager Mobile App Screens:

Image may contain: one or more people and textImage may contain: shoes and text



Weight Wager Marketing Website:
UI UX + Creative Brief: evolve wanted a website redesign that reflected where their brand was going in 2018. Their current website (that I did not design) woefully under-represented who they were from a content, messaging and evolve-DNA perspective and frankly looked amateurish design-wise. I started by having meetings with key managers and company stakeholders and interviewed them as far as what content was underrepresented and what content would help evolve get new customers and improve their bottom line.
Web Design, UI/UX.
evolve Low-Fidelity Wireframes:




LinkedIN Re-imagined. Web Re-design and UI/UX Improvement

Design Challenge: Once for a UI UX job interview I was tasked with a design challenge: Re-design any public consumer website that you think could use an improvement. This is what I love. We could only work on it for 2 hours. If I had more time I would have made it better but this is what I came up with.

UI UX + Creative Brief: LinkedIN's profile is extremely long. Lots of scrolling to view the various sections of your profile. The LinkedIN profile has not been updated in years. I think there is so much potential there to improve content placement and usability and pop. My design goal to get all of the information that hiring managers and other professionals need to know ASAP upfront and center so I made a new LinkedIN profile that has everything from your profile above the fold with no scrolling more graphical and more front and center. I also took the LinkedIN feed and added a 3rd column on the right where you can see your feed without leaving your profile home page. I also added in new sections of what I would like to see as a professional and user - like recommended jobs based on their algorithm, your work relationship status (only viewable by people not in your company), your top Skills front and center (and not scrolling 4 pages down) and your resume in downloadable format which LinkedIN somehow doesn't allow you to do on your profile. This design is more appealing to the eye, quicker to display information and overall you get more for your visual buck - 3x the information (but spaced out) that you do without scrolling the current LinkedIN Profile (plus your newsfeed all in one!).